Primitivo is well-known providing fuller-bodied reds, especially from Puglia, the heel of Italy. The"Electric Bee" is a little different in that it's made from a single vineyard that produces lighter, fruitier reds which don't need to spend any time ageing in oak barrels. The result is a really easy-drinking red that's full of ripe cherry, plum and blackberry, with a really smooth finish too. You can even chill this one in the Summer.